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How to Use Analytics in WordPress to Enable Data-Driven Decision Making for Your InfoProduct Business

WordPress info-products analytics

Over the years I have built hundreds of websites for clients and also many for my own business ideas and passion projects. One thing I have learned is that out of the box WordPress comes with very little analytics features. That means you really have no idea if anyone is visiting your website or not. And if theoretically there are visitors then you have no idea where they are coming from and what they are doing on your site.

Analytics for you info-product business on WordPress is all about having the data you need at your finger-tips in order to improve your conversion rate (among other things). A that means more money in your pocket.

Having no idea whether you are getting any traffic is fine if you are just doing it for fun. However, if you are trying to move past the idea phase and run a serious web business selling info-products on WordPress, you will eventually need to start measuring your website activity. It’s pretty much essential for filling in the (very big) gap between publishing content on your website and receiving money in your bank account.

OptSites focuses on helping entrepreneurs selling info-products on WordPress. So that’s what this guide will focus on too. This post is a guide to analytics but I have tried to tie in the business value at every possible opportunity.

Top 7 Analytics Tools You Need to Know

Opt-In Monster

Google Analytics

Monster Insights

HotJar

Looker Studio

AdRoll

MailChimp

Top 7 Metrics You Need to Track

Website Visitors

Traffic Sources

Conversion Rate

Bounce Rate

Average Order Value

Cart Abandonment

Average Session Duration

Using Analytics to Optimise Marketing Campaigns

Analytics help you measure and improve your marketing efforts. Here’s how.

Tracking UTM Parameters

UTM tags track specific campaigns. For example:

  • Add UTMs to email links promoting a course.
  • See which social posts drive summit traffic.

This shows you what’s working so you can invest wisely.

Monitoring Email Marketing Performance

Using tools like Mailchimp or ConvertKit with WordPress? Track:

  • Open rates for course launch emails.
  • Conversions from consulting offers.

Tweak your emails based on these insights.

Analyzing Paid Ad Campaigns

Running ads? Use analytics to track:

  • Cost per acquisition (CPA) for community members.
  • Return on ad spend (ROAS) for summit tickets.

Adjust your ad budget to maximize profits.

Advanced Analytics Techniques for Info-Product Sellers

Ready to level up? Try these advanced strategies.

Funnel Visualization

Set up funnels in Google Analytics to see where users drop off:

  • Are they abandoning carts before buying a course?
  • Do they leave after viewing coaching prices?

Fix these leaks to boost sales.

Cohort Analysis

Group users by traits (e.g., sign-up date) to:

  • Track retention in your community.
  • Measure lifetime value of consulting clients.

This helps you target specific audience segments.

Custom Dashboards and Reports

Build custom dashboards to monitor:

  • Daily sales of courses and downloads.
  • Engagement in your community forums.

Stay on top of your business with tailored insights.

Conclusion

Analytics are your roadmap to info-product success on WordPress. By choosing the right tools, tracking key metrics, and optimizing your marketing, you can grow sales of courses, downloads, coaching, consulting, communities, and summits. Data-driven decisions lead to better results—whether you’re refining a sales page or scaling a campaign. Need help setting up analytics for your WordPress site? Contact us at [Your Consulting Business Name]—we specialize in helping info-product sellers like you thrive online. Let’s turn your data into dollars!

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