When you’re selling infoproducts on WordPress—such as online courses, eBooks, coaching services, or membership communities—the styling and design of your website play a huge role in your success. A well-designed site doesn’t just look good; it grabs attention, builds trust, and guides visitors toward buying your digital products. In this beginner’s guide, we’ll explore what styling and design mean for your WordPress infoproduct business, why they matter, and how to create a site that looks sharp and sells like crazy.
What is Styling and Design on WordPress?
Styling and design refer to how your WordPress site looks and feels. Styling covers the visual elements—colors, fonts, buttons, and spacing—while design is about the layout and structure, like where your product pages sit or how your navigation flows. For an infoproduct business, this means crafting a site that showcases your offerings, makes them easy to find, and feels professional enough to convince visitors to buy.
Think of it as your digital storefront—great styling and design turn browsers into buyers by making your site inviting and user-friendly.
Why Styling and Design Matter for Infoproduct Success
Your website’s look isn’t just decoration; it’s a sales tool. Here’s why it’s critical for selling infoproducts:
Grabs Attention Instantly
In a crowded online world, a sharp design hooks visitors right away. Bold colors or a clean layout can make your course sales page stand out, keeping people from clicking away.
Builds Trust and Credibility
A sloppy or outdated site screams “unprofessional,” scaring off potential buyers. A polished design with consistent styling—like a sleek logo and matching fonts—shows you’re legit, encouraging trust in your eBooks or coaching services.
Guides Buyers to Action
Smart design leads customers where you want them—straight to your “Buy Now” button. Clear navigation and standout call-to-action (CTA) buttons make it easy for them to purchase your memberships or downloads.
Enhances User Experience
A site that’s easy to navigate and looks good on any device (phone, tablet, or desktop) keeps visitors happy. If they can’t find your course or the checkout’s a mess, they won’t stick around to buy.
Key Elements of Styling and Design
To make your WordPress site a sales powerhouse, focus on these core pieces:
Colors
Pick a palette that fits your brand—say, calm blues for coaching or vibrant reds for a summit. Use 2-3 main colors consistently across your site for a cohesive look.
Fonts
Choose readable, professional fonts—think Open Sans for body text and something bold like Montserrat for headings. Stick to two font styles to keep it clean.
Layout
Keep your design simple with plenty of white space. Highlight your infoproducts with big images or banners, and place CTAs where they’re easy to spot.
Images and Graphics
Use high-quality visuals—like course thumbnails or eBook covers—to draw eyes. Avoid clutter; every image should sell your story.
Mobile-Friendly Design
Half your visitors might use phones, so your site needs to look great and work smoothly on small screens.
Getting Started with Styling and Design
You don’t need to be a pro designer to create a stunning WordPress site. Here’s how to start:
Pick the Right Theme
A good theme is your foundation. Try these beginner-friendly options:
- Astra: Lightweight, customizable, and perfect for sales pages.
- OceanWP: Flexible with built-in styling for e-commerce.
Choose one that matches your vibe and supports plugins like WooCommerce.
Use a Page Builder
Page builders let you design without coding. Elementor (free version available) or Divi are top picks—drag and drop elements like buttons, images, and text to build your product pages fast.
Customize Your Theme
Head to Appearance > Customize in WordPress to tweak colors, fonts, and layouts. Add your logo and set a header that screams your brand—think “Learn with [Your Name]” for courses.
Style Your Product Pages
Make each infoproduct pop with:
- A big, bold title (e.g., “Master Digital Marketing Today”).
- Eye-catching images or a short demo video.
- Clear CTAs like “Get Started” in a bright button.
Test on Mobile
Preview your site on your phone or use a tool like Google’s Mobile-Friendly Test to ensure it’s easy to navigate and buy from anywhere.
Tools to Make Design Easier
These tools can level up your styling game:
- Canva: Create free graphics, banners, or eBook covers.
- Google Fonts: Grab stylish, free fonts to match your brand.
- Coolors: Generate a color palette in seconds.
- WPBakery: Another easy page builder if Elementor’s not your thing.
Start with Canva for quick visuals and Google Fonts for a pro touch.
How Design Drives Infoproduct Sales
Imagine a customer lands on your site. A clean, colorful homepage grabs them, a slick course page with a big “Enroll Now” button pulls them in, and a mobile-friendly checkout seals the deal—all because your design made it easy and trustworthy. Or picture a membership site with a clear layout and branded styling—members feel they’re in a premium space, boosting renewals. Good design isn’t just pretty; it’s profit.
Real-World Impact
A study found 75% of users judge a site’s credibility by its design—messy styling could cost you three-quarters of your sales. A sharp CTA button can lift clicks by 20%, turning more visitors into buyers of your downloads or coaching.
Avoid These Beginner Mistakes
Keep it simple and smart:
- Don’t Overload: Too many colors or fonts confuse visitors—stick to a few.
- Skip Clutter: White space is your friend; don’t cram every inch.
- Test Everything: Check your design on all devices before launching.
Conclusion
Styling and designing your WordPress infoproduct site is about more than looks—it’s about creating a space that sells. A sharp, user-friendly design grabs attention, builds trust, and guides customers to buy your courses, eBooks, or memberships with ease. Start with a solid theme, tweak it with a page builder, and keep it clean and mobile-ready, and you’ll see your sales climb.
Ready to make your site a sales magnet? Contact OptSites via our contact form below today. We’re WordPress design experts who can craft a stunning, high-converting site for your infoproduct business—let’s get started!