If you’re looking to turn your WordPress blog into a profitable venture, selling infoproducts is one of the most effective strategies. Infoproducts are digital products that deliver valuable information—such as eBooks, online courses, webinars, membership sites, coaching services, or digital downloads like templates and printables. They’re ideal for bloggers due to their low production costs and ability to be sold repeatedly without additional overhead. WordPress, with its flexibility and vast ecosystem of plugins and themes, is the perfect platform to make this happen. In this guide, we’ll walk you through the steps to monetize your blog with infoproducts.
Why Infoproducts Work for WordPress Blogs
Infoproducts align seamlessly with WordPress blogs because they let you capitalize on your existing content and audience. Whether your blog covers cooking, fitness, or business, you can create products that address your readers’ needs. WordPress’s user-friendly interface and powerful plugins make it easy to sell digital goods, allowing you to start small with an eBook or scale up to a full course.
Types of Infoproducts to Sell
There’s a range of infoproducts you can offer, depending on your niche and expertise.
eBooks
eBooks are an accessible entry point—write a guide in a tool like Google Docs, export it as a PDF, and you’re ready to sell.
Online Courses
Online courses elevate your offerings with video lessons and resources, ideal for teaching hands-on skills.
Webinars
Webinars allow you to engage live or provide recordings, while membership sites offer exclusive content for a recurring fee.
Digital Downloads
You can also sell digital downloads like planners or design templates, or offer coaching sessions for a personalized experience.
Choose the options that best suit your audience.
Setting Up Your WordPress Blog for Sales
To sell infoproducts effectively, your blog needs a solid foundation.
Choosing the Right Theme
Pick a theme that’s visually appealing and supports e-commerce, such as Astra or OceanWP, which integrate well with sales tools.
Installing Essential Plugins
Add plugins to manage your products. WooCommerce is a versatile choice, while Easy Digital Downloads excels for files like eBooks. For courses, consider LearnDash, or use MemberPress for memberships.
Setting Up Payment Gateways
Enable payment gateways like PayPal or Stripe to ensure smooth, secure transactions for your customers.
Creating Compelling Product Pages
Design product pages with clear descriptions, attractive visuals, and prominent “Buy Now” buttons to drive conversions.
Promoting Your Infoproducts
With your products ready, focus on getting them in front of your audience.
Content Marketing
Write blog posts related to your infoproducts—like photography tips for a camera course—and include links to your sales pages.
Email Marketing
Grow an email list with a freebie (e.g., a short guide or checklist) and send regular updates or promotions to subscribers.
Social Media
Share posts about your products on social media with eye-catching images and captions to boost visibility.
SEO
Optimize your site for search engines by using relevant keywords, ensuring fast load times, and making it mobile-friendly to attract organic traffic.
Pricing and Packaging Tips
Pricing can significantly impact your success, so approach it strategically.
Research Competitors
Check what similar products in your niche are priced at to stay competitive.
Offer Tiered Pricing
Provide options—like a $17 eBook, a $97 course, and a $297 coaching package—to cater to different budgets.
Bundling and Bonuses
Combine products for a discount or add bonuses, like a free template with a course, to increase perceived value.
Experiment with pricing and adjust based on customer feedback.
Conclusion
Monetizing your WordPress blog with infoproducts is a fantastic way to boost your income, but the technical setup and marketing can be daunting. That’s where OptSites can help. Our WordPress experts can guide you in selecting the best tools, designing standout product pages, and optimizing your site for maximum sales. Ready to transform your blog into a revenue powerhouse? Contact us today at the contact form below and let’s get started!