Growing traffic to your WordPress site is essential for scaling your info-product business—whether you’re selling online courses, downloadable resources, coaching services, consulting, community memberships, or virtual summits. More traffic translates to more potential customers, but it’s not just about numbers; it’s about attracting the right audience. Below, I’ll walk you through actionable strategies to boost your website traffic, tailored specifically for info-product sellers using WordPress. Let’s get started!
Why Traffic Growth Matters
Before diving into the how, let’s understand the why:
- Increased Sales Opportunities: More visitors mean more chances to convert them into buyers.
- Brand Authority: Consistent traffic builds your reputation as a go-to expert in your niche.
- SEO Benefits: Search engines favor sites with growing, engaged audiences, boosting your rankings.
- Wider Reach: A larger audience amplifies word-of-mouth and social sharing.
Traffic growth is the foundation of a thriving online business. Now, let’s explore how to make it happen.
SEO: Build Organic Traffic
Search Engine Optimization (SEO) is your ticket to free, targeted traffic. Here’s how to optimize your WordPress site.
Keyword Research
Find out what your audience is searching for:
- Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
- Target primary keywords (e.g., “online business coaching”) and long-tail keywords (e.g., “affordable coaching for small business owners”).
- Action: List 10 keywords tied to your info-products and weave them into your content.
On-Page SEO
Optimize your pages for better rankings:
- Title Tags & Meta Descriptions: Include keywords and make them clickable (e.g., “Top Online Courses for Beginners – Start Today!”).
- Headings: Use H2 and H3 tags with keywords for structure.
- Internal Linking: Connect blog posts to product pages to keep visitors on-site.
- Action: Install Yoast SEO or Rank Math to streamline this process.
Technical SEO
Keep your site running smoothly:
- Speed: Test with GTmetrix and fix slow-loading issues.
- Mobile-Friendly: Pick a responsive theme and verify with Google’s Mobile-Friendly Test.
- Sitemap: Submit an XML sitemap via Google Search Console.
- Action: Run a site audit with Screaming Frog to catch technical glitches.
Content Marketing: Draw Them In
Content marketing attracts and retains visitors by offering value. Here’s how to leverage it.
Blogging
Post regularly to keep your site active:
- Write educational posts (e.g., “5 Skills Every Entrepreneur Needs”) to appeal to your audience.
- Link to your products naturally within posts.
- Action: Plan one blog post per week.
Lead Magnets
Offer freebies to capture emails and encourage return visits:
- Examples: A free PDF like “Ultimate Guide to Hosting a Summit” or a checklist for course creation.
- Use tools like OptinMonster for pop-ups and forms.
- Action: Create and promote one lead magnet.
Video Content
Videos boost engagement and traffic:
- Share tutorials related to your offerings on YouTube.
- Host webinars to showcase expertise and link back to your site.
- Action: Embed a video on your WordPress site and start a YouTube channel.
Social Media: Expand Your Reach
Social media drives traffic by connecting you with your audience where they’re already active.
Pick Your Platforms
Focus on where your customers are:
- LinkedIn for professional services.
- Instagram for visual tips and stories.
- Facebook Groups for community building.
- Action: Choose two platforms and schedule posts.
Shareable Content
Make it easy for followers to spread the word:
- Design infographics with tools like Canva.
- Post quick tips or quotes from your products.
- Action: Create one shareable graphic this week.
Engage Actively
Build relationships, not just followers:
- Reply to comments and messages promptly.
- Run contests to boost shares (e.g., “Tag a friend for a chance to win!”).
- Action: Spend 15 minutes daily interacting with your audience.
Paid Advertising: Speed Up Results
Paid ads can jumpstart traffic, especially for launches or promotions.
Google Ads
Reach people searching for your solutions:
- Use search ads for keywords like “best online course platform.”
- Try display ads to retarget past visitors.
- Action: Launch a small-budget test campaign.
Social Media Ads
Target precisely on platforms like Facebook or Instagram:
- Focus on interests like “e-learning” or “personal development.”
- Use lookalike audiences based on your current customers.
- Action: Run an ad promoting your lead magnet.
Monitor Performance
Track results to refine your approach:
- Watch CTR, CPC, and conversions in Google Analytics.
- Action: Review and adjust ads weekly.
Email Marketing: Bring Them Back
Your email list is a goldmine for repeat traffic.
Welcome Sequence
Greet new subscribers with automation:
- Share your story and top content in a 3-email series.
- Use tools like Mailchimp or ConvertKit.
- Action: Set up a welcome sequence.
Newsletters
Stay top-of-mind with regular updates:
- Include blog recaps, tips, and exclusive deals.
- Action: Send a monthly newsletter.
Segmentation
Personalize for better engagement:
- Send tailored content to buyers vs. prospects.
- Action: Segment your list by behavior or interests.
Analytics: Measure and Improve
Use data to fine-tune your traffic strategies.
Key Metrics
Track what matters:
- Traffic Sources: Organic, social, or paid?
- Bounce Rate: Are visitors sticking around?
- Conversions: How many become leads or buyers?
- Action: Set up Google Analytics and check weekly.
Heatmaps
See how users interact with your site:
- Use Hotjar to analyze clicks and scrolling.
- Action: Install and review your top pages.
A/B Testing
Experiment to optimize:
- Test headlines, CTAs, or layouts with Google Optimize.
- Action: Run one A/B test this month.
Final Thoughts
Growing traffic to your WordPress info-product site takes a mix of SEO, content, social media, paid ads, email, and analytics. Start with one or two strategies, measure your progress, and scale up. With consistent effort, you’ll see more visitors—and more sales—over time.
Ready to take it to the next level? Reach out for personalized help!