Blogging is a powerful tool for growing your info-product business—whether you’re selling courses, downloads, coaching, consulting, communities, or summits. It’s more than just sharing ideas; it’s a strategic way to drive traffic, establish authority, and nurture leads into loyal customers. In this guide, we’ll walk through how to create a blogging strategy that boosts your sales while delivering real value to your audience. Let’s dive in!
Why Blogging Matters for Info-Product Sellers
Blogging offers unique advantages for anyone selling info-products:
- Drives Organic Traffic: Well-crafted posts attract visitors through search engines, bringing potential buyers to your WordPress site.
- Establishes Authority: Sharing your expertise builds trust, making readers more likely to invest in your offerings.
- Nurtures Leads: Valuable content keeps your audience engaged, warming them up for future purchases.
- Supports SEO: Regular, relevant posts improve your site’s search rankings, increasing visibility for your products.
For info-product sellers, blogging is a low-cost, high-impact way to grow your business.
Planning Your Blog Content
A successful blog starts with a solid plan. Here’s how to choose topics that connect with your audience and support your sales goals.
Identify Your Audience’s Pain Points
Focus on the challenges your info-products address. For example:
- Selling digital marketing courses? Blog about common marketing struggles.
- Offering coaching? Write about overcoming career or personal hurdles.
Action Step: Use surveys or tools like AnswerThePublic to uncover your audience’s top questions.
Align Topics with Your Products
Tie each post to your offerings naturally. For instance:
- A post like “The Benefits of Online Learning” can promote your courses.
- “Building a Thriving Community” can spotlight your membership platform.
Action Step: Map every blog topic to a specific product or service you sell.
Create a Content Calendar
Consistency keeps your blog alive. Plan ahead to maintain a steady flow of content.
- Frequency: Aim for at least one post per week.
- Variety: Blend evergreen topics (e.g., “How to Choose a Coach”) with timely ones (e.g., “2024 Summit Trends”).
Action Step: Use Trello or Google Sheets to plan your next 10 posts.
Optimizing Your Blog for SEO
SEO helps your blog get found, driving free traffic to your site. Here’s how to make it work.
Keyword Research
Target terms your audience searches for. Tools like Ahrefs or SEMrush can guide you.
- Primary Keywords: Pick one main keyword per post (e.g., “best online courses”).
- Secondary Keywords: Add related terms to enhance relevance.
Action Step: Select a primary keyword for each post and use it naturally throughout.
On-Page SEO Best Practices
Boost discoverability with these elements:
- Title Tags: Include your keyword and keep it under 60 characters.
- Meta Descriptions: Write click-worthy summaries (150-160 characters).
- Headings: Use H2 and H3 tags for structure and sprinkle in keywords.
- Internal Links: Link to other posts or product pages to keep readers exploring.
Action Step: Install Yoast or Rank Math on WordPress to streamline your SEO.
Optimize for Readability
Search engines love easy-to-read content. Use short paragraphs, bullet points, and subheadings.
Action Step: Target a Flesch Reading Ease score of 60+ for broad accessibility.
Creating High-Quality Blog Content
Engaging, valuable posts keep readers hooked—and ready to buy. Here’s how to craft them.
Write with Your Audience in Mind
Address your readers’ needs directly. For example:
- Selling consulting? Share actionable business tips.
- Hosting summits? Offer event-planning insights.
Action Step: Open each post with a problem your audience faces, then solve it.
Use Storytelling
Stories make your content relatable. Include case studies or success stories.
- Example: “How Sarah Doubled Her Income with Our Coaching”
Action Step: Add one story or example per post.
Add Visuals
Images, infographics, or videos make posts pop.
- Use screenshots to showcase course features.
- Embed a video testimonial from a client.
Action Step: Include at least one relevant visual per post.
Promoting and Distributing Your Blog Content
Great content needs an audience—promotion makes that happen.
Leverage Social Media
Share posts where your audience hangs out.
- LinkedIn: Perfect for consulting or B2B content.
- Instagram: Ideal for visual teasers of courses or summits.
Action Step: Schedule each post to be shared multiple times across platforms.
Use Email Marketing
Your email list is gold. Send blog updates with a teaser and link.
- Tip: Segment your list to match content to reader interests.
Action Step: Automate a blog update email sequence.
Collaborate with Others
Partnerships expand your reach.
- Guest Blogging: Write for industry sites and link back to yours.
- Cross-Promotion: Team up with influencers or creators in your niche.
Action Step: Contact one potential partner this month.
Converting Blog Readers into Customers
Blogging isn’t just about traffic—it’s about sales. Here’s how to guide readers to buy.
Use Strategic CTAs
Add calls-to-action (CTAs) that feel natural.
- Mid-Post: Offer a free resource (e.g., “Grab our free eBook”).
- End-of-Post: Invite exploration (e.g., “Check out our courses”).
Action Step: Include one CTA per post, linking to a product or lead magnet.
Offer Content Upgrades
Give bonus content—like checklists or templates—for an email signup.
- Example: “Download Our Course Creation Checklist” after a related post.
Action Step: Create upgrades for your next three posts.
Highlight Social Proof
Testimonials build trust.
- Tip: Place a client quote near your CTA.
Action Step: Feature one testimonial monthly.
Tracking and Improving Your Blog’s Performance
Data helps you refine your approach and boost results.
Monitor Key Metrics
Use Google Analytics to track:
- Traffic: Which posts draw the most visitors?
- Engagement: Are readers sticking around?
- Conversions: How many sign up or buy?
Action Step: Set up goals in Analytics for key actions.
A/B Test Your Posts
Test headlines, CTAs, or formats to find winners.
- Tool: Try Optimizely or Google Optimize.
Action Step: Run one A/B test per quarter.
Iterate Based on Data
Use insights to shape future content.
- Example: If tutorials drive sales, write more of them.
Action Step: Review top posts monthly and build on their success.
Conclusion
Blogging is a game-changer for your WordPress info-product business. It drives traffic, builds trust, and turns readers into customers. By planning smart content, optimizing for SEO, writing with purpose, promoting effectively, and refining with data, your blog can become a sales powerhouse. Ready to supercharge your blogging?
We’re here to help—contact us for expert WordPress strategies tailored to info-product sellers like you!