Understanding Analytics
Analytics are tools that track and report data about your website visitors. They show you how people find your site, what they do while they’re there, and whether they’re buying your infoproducts. Imagine analytics as a dashboard that gives you a behind-the-scenes look at your website. For example, they can tell you:
- How many people visit your site.
- Which products they’re checking out.
- Where they’re coming from (like Google or social media).
- If they’re purchasing or leaving empty-handed.
With this info, you can make smart choices to improve your business.
Importance for Your Infoproduct Business
Running a website without analytics is like running a store without knowing what sells. Analytics matter because they help you:
- Spot what’s working—if an online course gets tons of views and sales, you can promote it more or create similar products.
- Fix what’s not—if visitors leave quickly, you might need to tweak your content or design.
- Grow smarter—knowing that most buyers come from Instagram lets you focus your marketing there.
Analytics take the guesswork out of growing your infoproduct sales.
Setting Up Analytics on Your WordPress Site
Using Google Analytics
Google Analytics is the best free tool to track your site’s performance. Here’s how to start:
- Go to Google Analytics and sign in with your Google account.
- Click Start Measuring, then add your website details (name, URL, and industry—pick “E-commerce” or “Education” for infoproducts).
- Get your Tracking ID (like
UA-XXXXX-X) after clicking Create.
Installing Analytics with a Plugin (Recommended for Beginners)
Plugins make setup simple. Try this:
- In your WordPress dashboard, go to Plugins > Add New, search for “MonsterInsights,” and click Install Now.
- Activate it, then follow the setup wizard to connect your Google Analytics account.
- Done! The plugin adds the tracking code for you.
Another option is Google Site Kit, a free plugin that links Analytics to your WordPress dashboard.
Manual Installation (Optional)
If you want to do it yourself:
- Copy the tracking code from Google Analytics.
- In WordPress, go to Appearance > Theme Editor, open
header.php, and paste the code before the</head>tag. - Click Update File to save.
To check it’s working, visit your site and look at the Real-Time report in Google Analytics. Seeing active users means it’s set up right!
Key Metrics to Track
Traffic Sources
This shows where visitors come from—like Google, Pinterest, or email. If Pinterest drives most of your sales, spend more time creating pins.
Page Views and Popular Content
See which pages get the most views. If a product page is quiet, it might need better promotion or easier navigation.
Bounce Rate and Engagement
Bounce rate is the percentage of people who leave after one page. A high rate might mean your content isn’t grabbing them—try making it more engaging.
Conversion Rate and Sales
This shows how many visitors buy your infoproducts. A low rate could mean your product pages or checkout need work. Set up goals in Google Analytics (like tracking purchases) to measure this.
Using Analytics to Improve Your Business
Identifying Trends and Opportunities
Look at your analytics weekly or monthly. A traffic spike after a blog post or a sales dip can guide your next steps.
Optimizing Your Site and Content
If a page has a high bounce rate, add better images or a clear “Buy Now” button. For low conversions, simplify checkout or add testimonials.
Testing and Iterating
Make a change, then check if it boosts views, engagement, or sales. Keep tweaking based on what the data shows.
Common Mistakes to Avoid
Not Setting Up Goals
Goals track actions like sign-ups or purchases. Without them, you’re flying blind. Set them up in Google Analytics—it’s easy and vital.
Ignoring Mobile Users
Lots of people browse on phones. Check your mobile traffic in analytics and ensure your site looks great on smaller screens.
Focusing Solely on Traffic
More visitors are awesome, but if they don’t buy, focus on conversions. Use analytics to figure out why they’re not purchasing.
Resources for Further Learning
Google Analytics Academy
Free courses here teach you how to use analytics to grow your business.
WordPress-Specific Analytics Guides
The MonsterInsights Blog and WPBeginner offer beginner-friendly tips for WordPress analytics.
Community and Support
Join WordPress or infoproduct communities (like Facebook groups) to ask questions and learn from others.
Analytics are your roadmap to selling more infoproducts. Start with Google Analytics, track key metrics, and use the data to make your WordPress site a sales powerhouse. You’ve got this!